Everything you do and everything your employees do affects your image. Who a company is has become synonymous with the company’s brand. Brand is really just another label for how the public views your company. The leadership of the company is indivisible from this image, who you are is who your company is and to a great extent this is also true of everyone associated with the company.
A company’s image should not be allowed to develop by accident. This needs to be a conscious and carefully thought out decision. You have the opportunity to decide how you are viewed by your customers, your team members and the general public. But this means you also have that responsibility. You must decide what you want your company’s image to be and then be disciplined in making sure that everything your company does is consistent with that image.
The following are some of the things that can affect your company image:
•How are company vehicles being driven
•What do customers see when they enter your business
•What might people overhear when they listen to your team members private conversations
•How do your team members dress when they are representing the company
•How is the grammar in all outbound communication
These are just a few examples of the things that determine your image but this should give you the idea. Nothing goes un-noticed and it all affects your image.
You can spend a lot of money on advertising and it will all be wasted if your image isn’t consistent with your message.