A Media Game Changer

For the past four months, I have been predicting a game changer in the media world. What if some company, let’s for fun just call it oh, Google for no particular reason were to decide to go into the mainstream television business.

What if they were to start buying up the biggest shows on network TV; Survivor, Grey’s Anatomy, the Super Bowl, Dr. Phil, just to name a few. Then they start streaming the shows directly to your computer or your newly web-enabled TV for free. That’s right, free. No charge. Sort of the same model Google used when they purchased Analytics and started giving it away as a free product.

Cable, satellite, and all other transmission systems along with the conventional television networks would be out of business, instantly obsolete.

Is this a crazy, impossible idea? Perhaps but I don’t think so. I think it is just one boardroom decision away from being our new reality and yes it would be a game changer. And just remember, you heard it here first.

Oh by the way, guess what Google announced yesterday, their new web enabling TV service.